‘FLIRT’ :60 – BlackBerry, BlackBerry Messenger

BlackBerry Messenger, a BlackBerry to BlackBerry messaging service has a healthy user base around the world, but not in North America. To raise awareness we sought out those who are mad for it, who rely on the service’s robustness, multi-media abilities and “Delivered” and “Read” notifications to flirt.

Broadcast television and online, Worldwide

Client: Research In Motion
Brand: BlackBerry
Spot Title: Flirt
Break Date: February 16, 2011
Agency: Lucid Inc.
Creative Director: Anna Sandilands
Copywriter: Anna Sandilands
Production Co: Lucid Inc.
Executive Producer: Ewan McNicol/Anna Sandilands
Line Producer: Julia Roberson
Director: Ewan McNicol
DP: Benjamin Kracun


‘URBANSPOON’ :30 – BlackBerry, BlackBerry Super Apps

To introduce BlackBerry Super Apps we developed a series of spots featuring people who are good at what they do, relying on a BlackBerry Super App to be better at what they do. This spot features The Gastronomistas, food bloggers (and best friends) in NYC who use UrbanSpoons Super App to find all the great restaurants in a town full of restaurants.

Broadcast and online, North America

Client: Research In Motion
Brand: BlackBerry
Spot Title: ‘UrbanSpoon’
Break Date: January 12, 2011
Agency: Lucid Inc
Creative Director: Anna Sandilands
Copywriter: Anna Sandilands
Production Co: Lucid Inc.
Executive Producer: Ewan McNicol/Anna Sandilands
Line Producer: Julia Roberson
Director: Ewan McNicol
DP: Benjamin Kracun

See more Blackberry spots here.

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